Peanut s friends come together for his funeral something amazing happens he comes back to life.
Planters peanuts commercial. Mike pierantozzi group creative director at planters agency vaynermedia explained why it killed off the mascot. Reincarnating him into a roly poly so very marketable little baby nut. Planters resolved the untimely death of their longstanding mascot mr. The commercial which featured wesley snipes and matt.
Judging by its super bowl liii commercial planters wants america to think of its peanuts as a good back up snack when other game day munchie plans go awry. Peanut the brand resurrected their dapper ambassador in the form of baby nut incarnated in infancy. Just 10 days after planters announced the sudden death of their 104 year old mascot mr. Follow along on.
The brand says mr. Mix up your snacking with planters mixed nuts. Each handful is a unique crunch of peanuts almonds cashews pecans and hazelnuts. Welcome to the world babynut.
Kraft heinz the parent company of planters has already rolled out the virtual hearse letting the public and press know that they can mourn the bespectacled legume on its official twitter page. Nuts are kind of our thing. Whether you re craving salted unsalted dry roasted honey roasted whole nuts half nuts peanuts mixed nuts planters has you covered. Peanut s funeral will be the subject of its super bowl spot.
The ad begins with mr. Peanut racing the nutmobile through a busy part of town.